Project details:

I designed the marquee and show poster thumbnail visuals for 60 Minutes+ on Paramount+, creating a set of on-platform assets that translated the brand’s editorial authority into a contemporary streaming context. The work centered on reinterpreting a legacy news property through a visual approach that felt both credible and modern, helping the series connect with digital audiences while preserving the trust and recognition associated with the 60 Minutes name.

The challenge was balancing journalistic restraint with the need for strong platform visibility. The assets needed to stand out within a crowded streaming environment without sacrificing the seriousness, clarity, and credibility expected of a news brand. By focusing on typography, hierarchy, and disciplined composition, I crafted visuals that felt confident, polished, and immediate while maintaining a distinctly editorial tone.

Designed for high-profile placement across Paramount+ News surfaces, the creative was built to perform across marquee and show poster thumbnail formats, with careful consideration given to readability, scale, and overall consistency. The final assets were selected for prominent placement on the Paramount+ News homepage, reinforcing brand recognition and strengthening the show’s presence across the platform.

www.paramountplus.com