Designed a full suite of campaign assets for Paramount+’s All Trails Lead Here initiative, extending the creative across in-app marquees, DOOH, OOH, and display advertising. The campaign required a scalable visual system that could hold up across high-impact public placements while still performing clearly in smaller digital formats.

The creative approach focused on cinematic outdoor storytelling, strong composition, and immediate readability. For DOOH and OOH placements, hierarchy and simplicity were especially important, ensuring the message could be understood quickly in real-world environments with limited viewing time. For display and in-app placements, the design system was adapted for tighter spaces while maintaining the same campaign tone, brand presence, and sense of discovery.

Each asset was built to feel cohesive across the Paramount+ ecosystem, from large-format advertising to subscriber-facing platform surfaces. The result was a flexible campaign package that connected streaming entertainment with the spirit of exploration, while maintaining clarity, consistency, and visual impact across every placement.