For Blue Bloods on Paramount+, I designed a cross-platform campaign suite spanning marquee, digital out-of-home, social, and display banner assets, creating a unified visual system that extended the show’s presence across both public-facing placements and digital promotional surfaces. The work focused on translating the series’ established identity into bold, high-impact creative that could feel cohesive, immediate, and platform-ready across every touchpoint.

The challenge was honoring the legacy and recognizability of a long-running franchise while presenting it in a way that still felt visually current, polished, and compelling within a modern streaming environment. The campaign needed to preserve the familiarity of the Blue Bloods brand while adapting it for a range of contemporary marketing placements, with particular emphasis on high-visibility formats where clarity, scale, and instant recognition were essential.

A central focus of the project was designing for large-format digital out-of-home environments, where the creative had to register immediately in fast-moving, visually competitive public spaces. This called for a disciplined approach to hierarchy, typography, and composition, ensuring that key messaging and imagery could communicate at a glance while maintaining a premium, cinematic feel. Across every format, the system was built to deliver consistency without losing strength, clarity, or visual presence.

My role included developing visuals that could scale effectively across marquee units, billboards, social placements, and display banners while preserving a cohesive campaign language throughout. Careful attention was given to contrast, messaging, and layout so the work would remain recognizable and impactful across a wide range of sizes, surfaces, and viewing contexts.

The final campaign created a strong, unified presence for Blue Bloods across Paramount+ and beyond, reinforcing the series’ legacy through a cohesive, high-visibility asset system designed to perform across both platform and public-facing environments.

This project reflects my ability to evolve an established franchise into a modern cross-channel campaign system, balancing brand familiarity, platform performance, and large-scale visual impact across multiple formats. The final work translated the legacy of Blue Bloods into a cohesive multi-surface campaign presence, extending the series across marquee, DOOH, social, and display executions through a bold visual system built for visibility at scale.

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