As part of my ongoing work for Paramount+, I regularly designed the “Coming Up This Month” email newsletter, a recurring touchpoint that highlights upcoming premieres, returning series, and featured content across the platform. This monthly newsletter plays a key role in keeping subscribers informed, engaged, and excited about what’s next.

Each edition required balancing clarity and visual appeal while accommodating a wide range of content types, genres, and brand voices, from blockbuster originals to beloved franchises. The design needed to feel fresh month over month, while remaining consistent with Paramount+ brand standards and retention marketing best practices.

My responsibilities included designing the visual layout, selecting and refining imagery, establishing hierarchy for multiple content blocks, and ensuring readability across devices and email clients. Special consideration was given to modularity and scalability, allowing the newsletter to adapt efficiently as content lineups shifted from month to month.

Because this was a recurring campaign, efficiency and consistency were just as important as creativity. I developed design patterns that streamlined production while still allowing room for visual variation and emphasis on priority titles. The final result was a dependable, polished newsletter that supported ongoing subscriber engagement and content discovery.

This project highlights my experience designing for lifecycle marketing, managing recurring deliverables, and creating adaptable systems that perform reliably at scale.