Designed the key art for CONCACAF Championship on CBS Sports, creating a high-impact visual built for prominent placement on the Paramount+ sports homepage. The work was developed to capture the energy, intensity, and scale of the competition while drawing viewers into the platform’s live sports experience through a bold, platform-ready campaign image.

The challenge was translating the speed and excitement of professional soccer into a single visual expression that could feel both immediate and premium within a digital streaming environment. The artwork needed to communicate the momentum and competitive spirit of the league at a glance, while also maintaining the clarity and structure required for effective on-platform promotion. It had to stand out within a crowded sports landscape and support fast recognition across homepage placements.

To achieve that, I combined dynamic soccer imagery with strong typographic hierarchy and vibrant visual framing to create a composition that felt energetic, confident, and highly visible. Special attention was given to scale, contrast, and focal points so the artwork could register quickly across screen sizes while preserving a polished, broadcast-quality feel. The goal was to create key art that not only captured the excitement of the league, but also strengthened the overall sports presentation on Paramount+.

Because the piece was designed for a major sports surface within the platform, performance across digital placements was central to the approach. The final artwork needed to maintain its impact in a homepage environment where immediacy, legibility, and visual competition all play a critical role in audience engagement.

The finished key art helped elevate the CONCACAF Championship on CBS Sports within the Paramount+ sports experience, creating a bold promotional moment that reinforced the excitement of the event and supported viewer discovery across the platform.

This project reflects my ability to create premium sports key art that balances motion, clarity, and brand presence, translating major live events into visually compelling digital campaign assets. The final artwork transformed the energy of the CONCACAF Championship on CBS Sports into a bold homepage sports moment, using dynamic key art to strengthen visibility, audience engagement, and premium event presence on Paramount+.

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