I designed an assortment of marquee and display banner assets for BET programming featured on the debuting Paramount+ streaming app, creating launch-period creative that helped introduce and elevate BET content within the new platform environment. The work focused on building visually strong, platform-ready promotional assets that could support discovery while contributing to a cohesive brand experience at a pivotal moment for the service.
The challenge was designing for a major platform debut while ensuring BET titles maintained a distinct and recognizable presence within the broader Paramount+ ecosystem. The assets needed to feel bold, polished, and immediately engaging, while also aligning with the visual standards of a newly launched streaming product. Each execution had to balance clear promotional hierarchy with strong imagery and messaging that could perform across a variety of digital placements.
To achieve that, I developed marquee and display designs that emphasized clarity, impact, and consistency across formats. Special attention was given to typography, composition, and image treatment so the creative could stand out in high-traffic placements while remaining legible and visually cohesive across screen sizes. The goal was to create a flexible campaign system that could support multiple BET programs while still feeling unified within the launch experience.
Because the work was tied to the debut of Paramount+, there was an added emphasis on creating assets that felt both brand-aligned and launch-ready. The designs needed to help establish early content visibility on the platform while contributing to a strong first impression for users exploring the new app. This required a careful balance between title-specific personality and the broader visual language of the service.
The final assets helped position BET programming prominently within Paramount+, supporting content discovery through a bold, cohesive set of marquee and display creative built for a high-visibility streaming environment.
This project reflects my ability to design launch-phase campaign creative for entertainment platforms, creating scalable promotional systems that balance title identity, platform consistency, and strong digital impact.
