I designed a marquee unit promoting season finales across Paramount+, creating high-visibility campaign assets built to capture urgency, drama, and the sense of narrative payoff that defines a finale moment. Developed for prominent on-platform placement, the work focused on translating must-watch anticipation into bold, platform-ready visuals that could immediately signal importance and drive viewer attention.

The challenge was creating a flexible campaign approach that could work across multiple titles while still preserving the distinct tone and identity of each series. Every design needed to communicate the heightened stakes of a season finale, balancing expressive key art with clear promotional messaging in a way that felt both emotionally charged and immediately legible. At the same time, the work had to remain fully aligned with the Paramount+ brand system and perform consistently across a range of screen sizes and digital placements.

To achieve that, I built layouts centered on strong hierarchy, disciplined typography, and bold visual framing, allowing each marquee to emphasize drama and urgency without sacrificing clarity. The system was designed to be adaptable across titles and formats, giving the creative enough flexibility to respond to different genres, imagery, and campaign needs while still maintaining a cohesive on-platform presence. Special attention was given to contrast, scale, and information flow so the work could register quickly in fast-moving digital environments.

Deliverables included marquee creative for multiple season finales, adaptable visual systems across titles and formats, and brand-consistent layouts optimized for platform placement. This required a balance of repeatable structure and title-specific nuance, ensuring the campaign could scale efficiently while still feeling intentional and tailored to each show.

The final work helped elevate season finales into more prominent event moments on Paramount+, reinforcing anticipation and giving each title a stronger, more immediate presence within the platform experience.

This project reflects my ability to design scalable campaign systems for streaming environments, building high-impact creative that balances emotional storytelling, platform clarity, and brand consistency across multiple titles. The final campaign system transformed season finale moments into bold on-platform events, using adaptable marquee design to create urgency, reinforce narrative stakes, and strengthen title visibility across Paramount+.

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