As part of the Smithsonian Channel Plus launch, my work was featured across two high-visibility promotional surfaces: Variety Magazine and the Apple App Store. The project centered on creating launch-period creative that could introduce the brand with clarity, credibility, and visual impact across both editorial and digital retail environments.

The challenge was designing for a major launch moment across placements with very different viewing contexts and audience expectations. The work needed to feel polished and premium enough to hold its own within a respected industry publication like Variety, while also remaining immediate, accessible, and visually compelling within the fast-moving discovery environment of the App Store. Each execution had to support the broader launch identity while adapting effectively to the specific demands of each platform.

My focus was on developing creative that could communicate the value and distinctiveness of the Smithsonian Channel at a glance, balancing strong imagery, clear hierarchy, and brand consistency across formats. Because these placements represented highly visible public-facing moments, the design needed to reinforce trust, quality, and launch significance while remaining cohesive within the larger campaign system.

Having the work appear in both Variety Magazine and the Apple App Store added an important level of visibility to the project, extending the launch across editorial, promotional, and consumer-facing channels. The final assets helped establish a polished and recognizable presence for the brand at a critical introduction point, supporting awareness during a pivotal moment of rollout.

This project reflects my ability to create launch-focused campaign creative for media brands, developing work that translates effectively across high-profile placements while maintaining consistency, clarity, and visual impact.