One of my regular responsibilities at CBS Interactive is email newsletter design. I’ve included a few select examples that showcase the breadth of the typical newsletters.

These tasks include the production of regularly scheduled, seasonal, promotional, and automated emails as well as coordinating all the digital resources and assets required for these campaigns.

Tasked to create eye-catching email layouts that lead to higher levels of engagement and increased click-through rates, as well as sales growth where possible and responsible in part for the extension of the company’s brand identity.

On campaigns such as these showcased, I work with other designers, developers, and copywriters to reach email campaign objectives. I also collaborate with members of other departments, such as marketing, as necessary.

After the layouts are designed and approved in Photoshop the .PSD file is handed off to our partners at Movable Ink where they are coded into HTML and then sent to our email lists.