I designed a suite of marquee and display advertisement assets for NFL on CBS Sports on Paramount+, creating high-impact sports creative built to capture attention quickly and communicate the premium nature of the coverage at a glance. Developed for digital discovery across the platform, the work focused on translating the energy, authority, and immediacy of live NFL broadcasting into bold, platform-ready visuals.

The challenge was balancing the intensity of live sports marketing with the clarity required for effective on-platform promotion. Working within both the CBS and Paramount+ brand systems, the designs needed to unify multiple visual priorities, including team imagery, broadcast talent, and promotional messaging, while still feeling cohesive, polished, and instantly legible across a range of screen sizes and placements. Every asset had to deliver urgency and excitement without sacrificing structure or readability.

To achieve that, I focused on strong typographic hierarchy, clear compositional framing, and dynamic visual balance to ensure the most important information registered immediately. Special attention was given to contrast, image selection, and scale so the creative could stop the scroll, reinforce credibility, and maintain impact whether experienced in large marquee placements or more compact display formats. The goal was to create a flexible campaign system that preserved the momentum of live NFL action while performing consistently across digital touchpoints.

The final work helped extend the presence of NFL on CBS Sports across Paramount+ through a clear, energetic, and premium visual system that supported visibility, recognition, and engagement in the streaming environment.

This project reflects my ability to design sports marketing creative that balances speed, clarity, and brand discipline, translating live-event excitement into a cohesive cross-format campaign language. The final assets translated the energy and authority of NFL on CBS Sports into a bold on-platform campaign system, delivering premium sports visibility across marquee and display executions built for immediacy at scale.

Deliverables included:

Marquee homepage units

Display ads across multiple formats and sizes

Visual systems adaptable for weekly matchups and seasonal rotations

www.paramountplus.com