I designed a suite of marquee and display advertisements for NFL on CBS on Paramount+, focused on delivering high-impact visuals that stop the scroll and clearly communicate premium sports coverage. Working within CBS and Paramount+ brand systems, I balanced bold team imagery, broadcast talent, and typographic hierarchy to ensure clarity across multiple screen sizes and placements. The designs emphasize immediacy, energy, and credibility, capturing the excitement of live NFL action while maintaining consistency across digital touchpoints.
Deliverables included:
Marquee homepage units
Display ads across multiple formats and sizes
Visual systems adaptable for weekly matchups and seasonal rotations
