I designed the marquee and a suite of partner display advertisements for Peak Originals on Paramount+, creating visually compelling assets that extended the brand into external promotional environments while maintaining strong alignment with the Paramount+ ecosystem. The work focused on translating the platform’s premium identity into flexible display creative that could perform effectively across a range of partner placements and digital contexts.

The challenge was developing assets that felt immediately recognizable and on-brand, while still allowing enough flexibility to adapt across different partner environments and size requirements. Each execution needed to balance bold imagery, clear hierarchy, and concise messaging so the creative could register quickly at both small and large scales. At the same time, the work had to adhere closely to platform guidelines and maintain a polished, premium feel across all formats.

To achieve that, I built a system of display layouts designed for clarity, adaptability, and strong visual consistency. Careful attention was given to composition, typography, and image treatment so each asset could hold its impact across multiple dimensions while preserving a cohesive campaign presence. The goal was to create partner-facing creative that felt seamless within the Paramount+ brand world, even as it lived across a broader network of promotional surfaces.

Deliverables included partner display advertisements, multi-size platform-ready digital assets, and brand-aligned creative for Paramount+ partners. This required a disciplined approach to structure and scalability, ensuring the work could extend efficiently across placements without losing clarity, distinction, or visual quality.

The final assets helped expand the visibility of Peak Originals beyond the platform through a cohesive display campaign system that felt polished, recognizable, and optimized for performance in partner environments. This project reflects my ability to design flexible digital advertising systems that balance brand consistency, partner requirements, and strong visual communication across a wide range of promotional touchpoints. The final campaign extended Peak Originals into partner ecosystems through a display system that combined flexibility, consistency, and brand presence across every execution.

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