For SEAL TEAM on Paramount+, I was selected to design a suite of marquee and display campaign assets that supported the series across key platform and promotional surfaces. The goal was to translate the show’s intensity, scale, and emotional weight into bold, high-impact visuals built for digital discovery.

The creative challenge was balancing cinematic storytelling with promotional clarity. Each asset needed to feel premium and action-driven while maintaining a clear visual hierarchy, ensuring the series title, key art, and supporting callouts remained instantly readable across placements. To achieve that, I focused on composition, contrast, and typography that guided the viewer’s eye quickly and created urgency at a glance.

Because the campaign lived across multiple formats, scalability was a major consideration throughout the design process. The system had to extend seamlessly from large-format marquee placements to smaller display units without losing energy, legibility, or overall impact. Every layout decision was made with adaptability in mind so the campaign could remain cohesive while performing across a wide range of digital environments.

The final asset suite reinforced SEAL TEAM as a flagship action drama on Paramount+, helping elevate visibility and maintain a strong, consistent presence within a highly competitive streaming landscape.

www.paramountplus.com