Led the creation of original key art for SkyMed on Paramount+, establishing a cinematic visual foundation that translated across a full suite of streaming and marketing assets. The creative approach focused on capturing the intensity and unpredictability of remote medical rescue, balancing ensemble cast storytelling with high-impact aviation imagery.

Developed and extended the key art into a scalable system across in-app marquee placements, show thumbnails, display advertising, and digital campaigns. Emphasis was placed on strong visual hierarchy, character clarity, and atmospheric tone to ensure immediate readability across a wide range of formats, from large-scale promotional surfaces to small-screen mobile environments.

Each execution was optimized for performance within the Paramount+ ecosystem, maintaining consistency while adapting compositions for varying aspect ratios, safe zones, and device-specific constraints. The result was a cohesive visual language that reinforced the series’ tension, urgency, and cinematic scope while driving engagement across subscriber touchpoints.