The Other Half is Burlington, Vermont’s premier hangout spot on Main Street, known for its craft cocktails, curated beer selection, small bites, and vibrant music and entertainment scene. The goal of this project was to create a cohesive visual identity that reflects the bar’s welcoming atmosphere while feeling modern, bold, and rooted in its local community.

I developed a logo system and supporting design assets that balance approachability with character, ensuring consistency across both physical and promotional materials. From signage to menus and weekly calendars, each piece was designed to feel intentional, legible, and adaptable to the fast-paced nature of a hospitality environment.

The visual language emphasizes clarity and personality, allowing The Other Half’s brand to feel equally at home during a laid-back happy hour or a high-energy night of live entertainment.

Project Scope

Logo design

Sign design

Drink menu design

Drink napkin design

Weekly and monthly calendar design

Assorted mockups for client presentation and approval