I contributed to the team responsible for designing the key art for the CONCACAF World Cup on Paramount+, creating a high-visibility campaign asset featured prominently across the platform’s sports homepage. Developed for a major live sports moment, the work was designed to capture the intensity, energy, and momentum of the tournament while helping drive attention to Paramount+’s sports content during a key viewing window.

The creative challenge was translating the excitement of world-class soccer into a visual language that felt immediate, bold, and unmistakably event-driven. The artwork needed to balance dynamic action photography with strong typographic presence and vibrant visual storytelling, creating a composition that could break through quickly in a competitive sports environment while still feeling premium within the Paramount+ ecosystem.

Because the key art was built for prominent digital placement, clarity and impact were essential. The design needed to communicate the scale of the event at a glance, using motion, energy, and hierarchy to guide the viewer’s attention while preserving brand consistency across the platform. Special care was given to the relationship between imagery, typography, and overall composition so the final asset could feel both dynamic and cohesive in a high-traffic homepage setting.

As part of a collaborative team effort, this project also required aligning with a broader creative vision while contributing to an asset system built for visibility and audience engagement. The final artwork helped position the tournament as a marquee sports moment on Paramount+, supporting content discovery through a visually powerful and event-focused campaign presence.

This project reflects my ability to contribute to premium, high-impact sports creative for major platform moments, particularly where bold visual storytelling, digital performance, and audience engagement intersect.

The final key art helped establish the CONCACAF World Cup as a standout sports destination on Paramount+, translating the energy of the tournament into a bold, high-visibility visual designed to perform.

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