I designed the marquee and display advertisement assets for PAW Patrol: The Movie on Paramount+, developing a campaign system that translated the film’s playful, high-energy personality into bold, platform-ready creative. The work was created to capture attention quickly within the streaming environment while maintaining the warmth, clarity, and brand recognition essential to a family audience.

The challenge was balancing the excitement and visual vibrancy of an animated feature with the discipline required for effective on-platform promotion. The assets needed to feel bright, dynamic, and immediately engaging for younger viewers and families, while also preserving a clear promotional hierarchy that allowed the title, character imagery, and supporting messaging to register instantly. Every design decision had to support both emotional appeal and functional readability across digital placements.

To achieve this, I focused on bold imagery, strong compositional framing, and a clear typographic structure that helped guide the viewer’s eye while preserving the film’s upbeat, adventurous tone. Special attention was given to contrast, scale, and visual balance so the creative could maintain its impact across marquee placements and smaller display formats without losing energy or clarity. The goal was to create a cohesive system that felt unmistakably PAW Patrol while also performing to the standards of a premium streaming platform.

The final assets helped extend the film’s personality across Paramount+ through a polished, high-visibility campaign presence designed for discovery and engagement. By translating the spirit of the movie into a focused promotional system, the work supported both brand consistency and strong on-platform visibility.

This project reflects my ability to adapt an animated franchise into high-impact digital campaign creative, building assets that feel expressive, audience-aware, and strategically designed for multiple placements within a streaming ecosystem.

The final work translated the film’s recognizable charm into a cohesive on-platform campaign language, strengthening visibility for PAW Patrol: The Movie through a bright, high-impact asset system built for discovery at scale.

www.paramountplus.com