For Ugly Americans on Paramount+, I designed marquee and display advertisements that captured the show’s irreverent humor and offbeat tone while remaining optimized for a premium streaming platform.
The creative approach leaned into the series’ dark comedy and exaggerated characters, using bold typography, high-contrast color palettes, and dynamic compositions to ensure strong visual impact across digital placements. Each asset was designed to reflect the show’s satirical take on modern society while maintaining clear brand recognition and legibility at multiple sizes.
All executions were tailored for Paramount+ display environments, with careful consideration given to scalability, readability, and consistency across formats. The final designs successfully translated the show’s cult aesthetic into eye-catching promotional assets suited for a contemporary streaming audience.
